Franchising in the Emergency Services Field

It may sound a little different to apply the concepts of a sandwich shop, bowling alley or hair salon to the Emergency Services Field.

According to the International Franchises Association the first modern day franchisor was likely Martha Matilda Harper, a Canadian American who began to franchise the Harper Method Shops in 1891.  Headquartered in Rochester, N.Y., she included in her hair care franchise many of the elements we have come to expect in a modern commercial franchise system including initial and continuing training, branded products, field visits, advertising, group insurance and motivation.  Harper started her salon business in 1888 and grew the franchise system to more than 500 salons and training schools at its peak, with the last location closing in 1972. 

The definition of a franchise according to Oxford Language dictionary is:

“An authorization granted by a government or company to an individual or group enabling them to carry out specified commercial activities, e.g., providing a broadcasting service or acting as an agent for a company's products.”

So, if the need exists for a service or product and a business has the service or product available for consumption, then it can be franchised.

The Blue Cell, LLC which began in 2009 operated for a number of years as a sole proprietor LLC primarily conducting training courses. As hundreds and eventually thousands of students attended our courses a small percentage began to inquire about exercise design and simulation. Over the next few years, a small internal exercise capability was created. In 2012 The Blue Cell, LLC acquired Command School TTX out of Lancaster, PA. The acquisition provided a substantial East coast / Midwest client list going back to 1989 and a lot of H.O. scale buildings, matchbox cars and vests. The acquisition also came with a full exercise archive, over 25 years in the making.

The archive studied, turned into intellectual property and re packaged in 2017 into the emerging Homeland Security Exercise and Evaluation format focusing on three of the seven levels of exercise and made available for sale as TTX Vault.

In our current post global pandemic world, the need for exercise is greater than ever, attributed to the lost time due to the disease, the recognition of response and preparedness deficiencies and a work force in many cases that really does not want to work. These elements have created the perfect storm of opportunity.

In April 2023 The Blue Cell, LLC will present for purchase 10 geographic franchises that will be available for sale with over 200 pre-canned exercise products through an online store. The stores will have several adjoining products and services to support the exercise needs of government agencies (large and small), fixed facilities, private businesses, airports, hospitals, Colleges and Universities, large corporate campuses and more. Well on our way to success the International Franchise ( servicing Canada, the United Kingdom, New Zealand, and Greece)  of TTX Vault has been reserved by a Canadian Emergency Services firm that will also act as a master franchise holder with significant input on product re-design, online presence, branding and new product development.

To learn more please contact Todd Manns, Founding Owner / Managing Partner- The Blue Cell, LLC.

1 comment

Mark Reed

You have come along way lad! Congrats. Mark Reed

Mark Reed

Leave a comment

All comments are moderated before being published