ALL BLUE CELL CLASSES ARE CONDUCTED ON THE MOUNTAIN TIME ZONE UNLESS OTHERWISE DESIGNATED. CHECK YOUR CLASS CONNECTION EMAIL FOR COURSE TIMES.
Public information consists of the processes, procedures and systems to communicate timely, accurate and accessible information to affected audiences. Armed with good information, people are empowered to make better decisions and thus contribute to the overall response goal of saving lives and protecting property. Personnel tasked with gathering, verifying, coordinating and disseminating public information at the federal, state, tribal, local and territorial levels bear this considerable responsibility concurrently with other job assignments. These Public Information Officers (PIOs) must be provided with the opportunity to learn and practice the skills they will use on the job.
The Basic Public Information Officer Course (G0290) is designed to provide participants with the opportunity to start applying basic concepts underlying the Public Information Officer (PIO) role. This course can provide a basic understanding of the PIO function for those new to the position.
This 2-day course will consider the value of communication before, during, and after an incident. It will help PIOs identify critical audiences, both internal and external.
- Explain why emergency public information is important during an incident. Recognize the functional needs and challenges of different audiences.
- Demonstrate the role and function of the PIO in both day-to-day and emergency environments.
- Compare actions PIOs can take to work with the news media during day-to-day and emergency situations.
- Using the strategic communications planning model, develop a public awareness campaign.
- Using the strategic communications planning model, develop an incident communications strategy.
- Explain the news briefing cycle.
- Outline media needs at the scene.
- Describe the difference between media briefings and press conferences.
- Describe different public information written products.
- Apply effective news release writing guidance.
- Adapt or repurpose written media products for other purposes.
- Describe what types of impressions specific body language might convey during an interview.
- Identify elements of an interview the PIO should consider ahead of time.
- Identify steps a PIO needs to take to prepare for and conduct a news interview.
- Demonstrate effective techniques for on-camera interviews.
- Given an emergency scenario, apply public information skills.
G Courses offered virtually are in coordination with Colorado DSHSEM / State Training Officer. All Blue Cell lead instructors are State Certified. Participants are welcomed from outside Colorado. Consult with your States Training Officer for any additional application or certification requirements.
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We take standard curriculum and tailor our instruction to the audience, discipline and jurisdiction at hand
We incorporate straight from the headlines information on in all course instruction and exercise facilitation
We deliver training and exercise services by request on short and long range scheduling timelines